Introduction
Packages in ad tech refer to curated collections of videos that content creators offer to publishers. These are specifically tailored to match the target audience of the publishers. It's an innovative way for content creators to sell their content through platforms like Truvid, by creating and offering packages relevant to specific niches or interests. For example, a content creator focusing on British shoes can create a package of videos on this subject and offer it to a publisher specializing in British fashion.
Purpose of Packages
Packages serve as a bridge between content creators and publishers. They allow content creators to:
-
Target specific audiences more effectively.
-
Syndicate their content on platforms where it's most relevant.
-
Gain revenue shares from publishers' ad revenue.
For publishers, packages provide:
-
Access to high-quality, relevant content.
-
Increased user engagement and ad revenue due to premium content.
Types of Packages
-
Free Content: Some publishers opt for content that doesn't affect their revenue share.
-
Truvid Packages: Truvid, as a content owner, offers packages with a lower rev share percentage (around 5%).
-
Content Creator Packages: These packages typically involve a higher rev share (10% to 15%) but offer premium, high-quality content.
Creating and Accepting Packages
For Content Creators:
Creating Packages: Content creators can formulate packages based on their production, like a series of videos on a specific topic. They can also tailor packages for specific publishers they identify as a good fit.
Note: Please see here on how to create and offer a package on the Truvid Platform. (In content)
For Publishers:
Accepting Packages: Publishers have the option to accept packages that align with their content strategy and audience.
Note: Please see here on how to accept a package on the Truvid Platform. (In settings)
Conclusion
Packages in ad tech provide a strategic tool for content creators to distribute their content effectively and for publishers to enhance their content library with relevant, high-quality videos. By understanding and utilizing this feature, both parties can significantly benefit from increased engagement and revenue.