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Truvid Ad Integration Guide for Publishers

Truvid Ad Integration Guide: From Domain Approval to Video Monetization

Introduction

Maximizing your advertising revenue and ensuring a transparent and fraud-free environment requires implementing both ads.txt and Truvid's widget tag for your domain. This guide will walk you through the steps involved, from generating your ads.txt file to activating video monetization with Truvid. In order successfully embed Truvid's Widget on your site and start monetizing on ads with Truvid's main supplier (google ads) the following steps need to happen. 

1. Domain Creation & Approval 


1.1 Add Domain to Truvid:

  • Choose the website (domain) or subsection (subdomain) where you wish to implement Truvid.

  • To add a new domain to Truvid see How to Add a Domain

1.2 Get Truvid Domain Approval:

  • Before accessing Truvid’s monetization features, your domain must be approved. Submit your domain for review to meet Truvid's eligibility criteria, ensuring it aligns with their content quality and policy compliance standards. This verification step, which may take 24 to 48 hours, grants access to Truvid’s tools and features, excluding Google MCM monetization.

2. Acquire and Implement Ads.txt File Lines 

2.1 Acquire Truvid Ads.txt Lines:

  • After adding a domain, you can immediately obtain Truvid's ads.txt lines. These lines authenticate and authorize your domain on the Truvid platform.

  • Truvid provides unique ads.txt lines that identify your domain as authorized for Truvid within the Google MCM ecosystem.

  • These lines must be incorporated into your website's existing ads.txt file and verified within Truvid.

  • See 'How to Aquire ads.txt lines from Truvid' for more information.

2.2 Add Truvid's ads.txt Lines to Your ads.txt page:

  • Truvid Ads.txt Line Implementation incorporate the Truvid-provided lines into your existing ads.txt file, ensuring each entry follows the proper format and includes the relevant information.

  • This involves confirming that all Truvid-provided ads.txt lines are active and recognized, ensuring seamless integration with Google MCM.

  • This step is crucial for Google to recognize your website and initiate monetization.

  • See 'How to Add Truvids ads.txt lines to your ads.txt page' for more information.

2.3 Verify Ads.txt Line Implementation:

  • Prior to seeking approval from Google MCM, it is crucial to first implement the ads.txt lines, as approval is contingent upon this implementation.

  • On the main Truvid domain page, you can confirm the implementation status of all your ads.txt lines. Ensure each line is active and recognized to avoid any issues with monetization.

3. Google MCM Approval Process

Google Multiple Customer Management (MCM) is required for publishers seeking to optimize their ad monetization strategies and access advanced ad management features.

This process entails a series of reviews and verifications to ensure compliance with Google's standards and policies, which are critical for effective ad serving and maximizing revenue and can take between 24-48 hours. Once approved the publisher can activate video monetization. The Google MCM process includes: 

  • Accept the Manage Inventory MCM Invite: You have two options to accept the invite. Either accept the Truvid Manage Inventory MCM invite received via email from Google Ad Manager or approve it directly within the MCM tab on the Ad Manager platform. If you lack a Google Ad Manager account, utilize the invite link to create one.

  • Truvid Submission for Google Review: After the publisher accepts the invite, Truvid will submit the account's domain to Google for review.

  • Monetization Activation: Following Google's approval of the domain, monetization is activated, allowing the publisher to begin earning from ads.

Note: Each domain must undergo review by Google MCM and obtain Google MCM Domain approval to activate monetization.

For more information on the Google Approval Process please see What is Google MCM Monetization? or How to get Google MCM approval

4. Activate Video Monetization

Once all approvals are granted, you can proceed with activating video monetization. This involves implementing the Truvid widget and assigning the desired video playlists on your website. By following the specified steps and configurations, you can start generating revenue through video ads on your site.

4.1 Create Widget:

  • The widget is the ad player that will play the content and ads on your site. For more information on what a widget is, see the article What is a Widget?

  • There are different types of Widgets on Truvid's Platform, to find out the differences between them and how to choose the best one for your content strategy, please see the article, What Types of Widgets are There?

4.2 Select Content Strategy: 

  • Select one of two methods to manage content on your widget: either through a single video or a playlist. Each option generates a distinct code that must be integrated into your site for ads to be displayed.

  • Choosing the playlist option offers enhanced flexibility for your site's content management. It enables you to either compile a playlist of multiple videos or link directly to a single video with a linked URL, tailoring content without requiring site code modifications.

  • For detailed information on assigning content for playback on your site via Truvid, refer to How to Assign Content for Playback on Your Site.

4.3 Get Tag Code of Widget:

  • In order to generate the code to put the widget ad player onto your site you need to create both a widget and a playlist. Without the other it wont work. there are two ways of getting the code to embed in the html of your site.

  • You can do this by first creating a widget and embedding a playlist onto the widget or by creating a playlist first and embedding into your chosen widget. For more information see How to Embed a Playlist or How to Embed a Widget.

4.4 Implement Tag Code into HTML of Site:

5. Monitor and Optimize

5.1 Utilize Truvid Reports: Truvid provides analytics and reports to monitor video performance, optimize ad placements, and maximize revenue.

Additional Considerations

Significance of Approval Checkpoints in Monetization

  • Approvals serve as essential checkpoints, facilitating seamless integration between Truvid and Google Multiple Customer Management (MCM).

  • Any delay in these approvals could affect the schedule for initiating video monetization on websites.

  • It is vital to keep configurations in both Truvid and Google MCM accurate and compliant to ensure uninterrupted monetization.

Additional Approvals:

  • Depending on your specific setup, additional approvals may be required.

  • These may include approvals from other ad networks or platforms you intend to integrate with Truvid.

  • It's important to consult with Truvid and other providers to understand their specific approval procedures.

Additional Tips:

  • Keep your ads.txt file updated with any changes in authorized sellers.

  • Utilize Truvid's resources and support to optimize your video monetization strategies.

  • Regularly review and analyze your Truvid reports to understand your video performance and identify areas for improvement.

Conclusion

By following these steps and utilizing Truvid's platform, you can effectively implement ads.txt for your domain and unlock the full potential of video monetization, generating significant revenue while ensuring transparency and fraud prevention. Remember, maintaining an accurate and updated ads.txt file and actively engaging with Truvid's features are essential for success.