Introduction
Reports are a vital practice for publishers to understand and analyze their performance metrics. Reports provide insights into various aspects of account activities, helping to gauge user engagement and overall performance and revenue. This guide will walk you through the steps to generate customized reports.
Reports are essential tools for users to assess their performance on the Online Video Platform. They offer a detailed view of different metrics over a specified time period, aiding in strategic decision-making and performance optimization.
Selecting Columns for Your Report
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Customization: You have the flexibility to choose from a wide range of metrics in your report. This could range from ad viewability, fill rate, to more comprehensive data.
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Glossary Assistance: All terms are defined in the glossary here, helping you understand each metric.
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Measurement Goals: Select fields that align with what you aim to measure and understand. The choice of fields should reflect the specific insights you're seeking.
Most Used Fields
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Key Metrics: Commonly used fields include revenue, viewability, server calls, and CPM, with revenue being the most crucial metric for most users.
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User-Specific Fields: Different users, such as publishers and content owners, may focus on different metrics based on their unique needs.
Steps to Generate and Customize Reports
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Navigate to the Reports Menu Item: Start by clicking on the "Reports" menu item located in the navigation panel on the left side of the Truvid interface.
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Select Report Type: At the top left, select your report type. Choose from Truvid report (for publishers), publisher content report, or content owner report.
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Set Time Range: Define the period for which you want to analyze data, e.g., July 1st to September 6th.
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Group Data: Choose how to group your data – by hour, day, or month – to understand trends over specific time intervals.
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Select Time Zone: Adjust the time zone settings as needed.
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Select Columns: On the far right of the reports page, click on 'Select Columns' to select the metrics you wish to include in your report. You can select multiple fields based on your analysis needs.
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Generate Report: Once all settings are configured, click 'Generate Report' to create the report based on your selected criteria.
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Review and Download: After the report is generated, review the data for accuracy. You can download the report in CSV format for further analysis or sharing.
Best Practices Guidelines
Guideline 1: Master Your Metrics
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Understand every metric and dimension in your reports. Each one plays a part in boosting user engagement and revenue optimization.
Guideline 2: Strategic KPI Planning
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Before making changes on the platform, define clear Key Performance Indicators (KPIs). Whether it's adjusting widget size or altering playlists, pre-plan your KPIs to effectively measure the impact of these changes.
Guideline 3: Analyze Time-Sensitive Trends
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When comparing performance over time, consider variations due to weekdays, weekends, holidays, and special events. Always compare like periods (e.g., Sunday to Sunday) to ensure accurate and meaningful metric analysis.
Conclusion
Generating a report on Truvid provides valuable insights and detailed information about their revenue generation, user engagement, and other critical metrics. This tailored approach to data analysis is crucial for optimizing strategies and achieving the best results from Truvid's Online Video Platform.