Glossary | Knowledge Center

Title	Description
Access Token	A security token obtained after successfully logging into the Truvid API with email and password, which is essential for authenticating all subsequent API requests by being included in the Authorization header.
Account	A dedicated space within the console for a publisher, content provider, or demand organization, created either by an admin or under an agency within the platform.
Account ID	The unique identifier for your Truvid account.
Account Owner	The initial user assigned when a new account is created in Truvid, responsible for setting up and managing the account, as well as creating and assigning specific permissions to other users based on their roles.
Ad Settings	Choose your ad settings, including pre-roll, mid-roll, and the number of ads.
Ad Tech	Advertising technology refers to the suite of software and tools that publishers use to manage, sell, and optimize available ad inventory.
Ad Viewability	Ad viewability refers to the measurement of whether an ad was actually seen by a user. For an ad to be considered viewable, the Interactive Advertising Bureau (IAB) standards typically require that at least 50% of the ad's pixels are visible on the screen for a minimum of one second for display ads and two seconds for video ads.
Ads.txt	An initiative by the Interactive Advertising Bureau (IAB) that enhances transparency in programmatic advertising by allowing publishers to publicly declare the companies authorized to sell their digital inventory.
Advertiser	An advertiser is any entity (individual, brand, agency, etc.) looking to promote a specific message, brand, product, or service via advertising on TV, radio, apps, websites, billboards, etc.
API Endpoints	Specific URLs within the Truvid API that clients can call to programmatically interact with the platform, enabling automated systematic interactions like reporting extraction.
Auctions	Auctions are real-time marketplaces where buyers bid on publishersʼ ad inventory. SSPs host auctions, while DSPs handle bidding. Ad inventory is posted on SSPs, bids are received via DSPs, and SSPs determine the winning bid. Auctions can be first-price, second-price, open, or private.
Auto Play	The video will automatically starts playing, without requiring user interaction.
Auto Update	If desired, toggle the 'Auto Update' switch to keep your playlist updated with new videos from the selected sources.
Autoplay Video Ad	A type of video advertisement that starts playing without any action from the user, lacking a 'play' button interaction.
Avg. Viewable Duration	The average duration of time (in seconds) a video ad is actively viewable by users.
Bid	An offer from advertisers to pay for ad impressions in auctions. SSPs send bid requests to DSPs, and advertisers bid if theyʼre interested.
Bidder	A system or technology that participates in real-time bidding (RTB) by evaluating and submitting bids for ad impressions on behalf of advertisers. It analyzes user data, targeting criteria, and campaign goals to determine the optimal bid amount for each impression.
Billing Information	Section in Truvid where you can edit all your personal and company information related to billing, including address and payment method.
CDN (Content Delivery Network)	A system of servers that delivers web content faster by caching it closer to users.
Click	Counted whenever someone interacts with an ad by clicking on it. Clicks may determine how successful an ad has been at engaging customers in the product, service, or message being promoted.
Click Through URL	Set the destination URL to redirect viewers to a specific webpage, such as an article or related content, when they click on the video.
Clicks	The number of times users have clicked on an ad.
Content Accountant	A user role on the Truvid platform that focuses exclusively on financial aspects, with specialized access to all financial records and billing setups.
Content Creator / Content Owner	An individual or entity that produces video content. On the Truvid platform, Content Owners can upload, organize, and manage their video content, and may offer curated collections (packages) to publishers. The "Content Owner" user role specifically grants comprehensive access to view and manage all platform aspects, including user creation and content/revenue functionalities.
Content Editor	A user role within Truvid that has broad access to most platform functionalities related to managing and editing content, but explicitly excludes access to financial or user management details.
Content Management System (CMS)	A system that allows content creators to efficiently upload, organize, and manage their video content. Truvid's content management system allows content creators to upload, organize, and manage their video content efficiently. It offers features such as metadata tagging, playlist creation, and analytics dashboards to optimize content performance.
Content Owner Report	A comprehensive report for content owners that provides an overview of their video content's performance, including video views, audience demographics, and device usage patterns across various platforms, to help refine distribution strategies.
CPM (Cost per Mille)	The cost that an advertiser pays for one thousand views of an advertisement.
CSM (Customer Success Manager)	An individual who provides support and advice to customers, for example, on optimizing widget setup to enhance advertiser attractiveness.
CTR (%) (Click-Through Rate)	The ratio of users who click on a specific ad to the number of total users who view the ad, expressed as a percentage.
Demand Partner	An entity, such as an advertiser, ad agency, or DSP, that participates in the buying process by bidding on ad inventory from publishers via programmatic platforms. They aim to reach targeted audiences and optimize campaign performance.
Demand Tag	A snippet of code provided by an advertiser that, when implemented on a publisher's site, calls the advertiser's ad server to display an ad.
Demand-Side Platform (DSP)	Help advertisers buy inventory from multiple sources, manage campaigns, and optimize performance through RTB auctions.
Device	The physical hardware (such as computers, smartphones, tablets, or smart TVs) that users use to access digital content and interact with websites or applications.
Domain	A specific website or web property where content is hosted and accessed by users. It is typically identified by a unique domain name (e.g., Example Domain) and is used in web traffic tracking and targeting.
Duration Time	The total time spent on the page, measured in seconds.
ECPM (Effective Cost per Mille)	A metric that calculates the ad revenue generated per one thousand impressions, helping publishers gauge the value of their ad inventory.
Ennvironment	the context or settings in which a user interacts with digital content, such as the device, browser, or operating system they are using.
Environment	The context or settings in which a user interacts with digital content, such as the device, browser, or operating system they are using.
Evenly (Pacing)	Spreads impressions evenly across the campaign timeline, ensuring consistent delivery towards the goal.
Event	A specific action or occurrence tracked within a digital environment, such as a user clicking an ad, watching a video, or interacting with content. Events are used to measure user behavior, track conversions, and optimize campaigns.
Fill Rate	A percentage metric that measures the proportion of server calls that is filled with impressions. It represents the percentage of ad slots or opportunities that are successfully filled with ads.
Fill Rate (%)	The ratio of video ad impressions to the number of server calls, expressed as a percentage.
First Look	First look gives selected buyers exclusive priority access to premium inventory before others, often as a sales incentive for increased inventory commitments.
Floater	A type of ad format that appears on top of web content and remains visible as users scroll the page, ensuring higher ad visibility.
Floor Price	A floor price is the minimum CPM a publisher accepts for ad inventory, which can be adjusted based on factors like time of day to maximize yield.
Frequency Cap	The Frequency Cap limits how often a user sees the widget within a set time period, including its appearance in a floating format.
GAM Integration	For publishers utilizing Google Ad Manager (GAM) as their primary ad server, Truvid seamlessly integrates with GAM's ad management capabilities.
Google Ad Manager (GAM)	A primary ad server that Truvid seamlessly integrates with for advanced ad management capabilities. Publishers can embed Truvid's HTML5 tag directly into their website's code, enabling GAM to manage ad delivery within the Truvid player.
Google MCM (Multiple Customer Management)	A service that enables publishers to manage their advertising inventory and relationships with multiple advertising clients through Google Ad Exchange.
Google MCM Account Approval	A one-time verification of your business information and identity required by Google MCM. Once approved, it remains valid indefinitely, granting access to Google MCM's features and reporting tools.
Google MCM Domain Approval	A separate review process by Google MCM to ensure a website meets Google's specific quality and policy standards, essential for accessing ad serving and revenue generation capabilities.
Google MCM Policy Review	An ongoing process by Google MCM that meticulously reviews a website to ensure it aligns with their terms and conditions, requiring any necessary policy adjustments or updates.
Google Policy	The guidelines and rules established by Google that govern the use of its platforms, products, and services, including advertising on Google Ads, YouTube, and other Google services.
GUID	A unique identifier provided by publishers or content providers for videos.
Header Bidding	Header bidding allows buyers to bid simultaneously for ad impressions, replacing the waterfall method with a unified auction system.
HTML5	The fifth iteration of the Hypertext Markup Language, incorporating features like video and audio elements that can be played and controlled without requiring external plugins.
IAB	The Interactive Advertising Bureau (IAB) is a global trade association for the digital advertising industry.
IAB Categories	(a.k.a. Content Taxonomy) IAB categories, created by the Interactive Advertising Bureau, classify web content to improve targeting.
IAB Categories (a.k.a. Content Taxonomy)	IAB categories, created by the Interactive Advertising Bureau, classify web content to improve targeting.
Impressions	The total number of times the video player has been loaded.
In Article	Player that is placed within the body of editorial content on a webpage as part of the article itself, usually blending seamlessly with the surrounding text.
In-article video	A video ad format that appears seamlessly between paragraphs of editorial content.
In-Stream	In-stream ads appear during video content (pre-roll, mid-roll, post-roll)
Interstitial Video	Video ads that are displayed between content pages, also known as transition or intermercial ads.
Inventory	The available ad space on a publisher's web pages or mobile apps that is offered to advertisers to buy and place their ads.
Line Item	Line items set out the framework of a direct campaign, containing campaign information such as start/end date, ad unit dimensions/placements, target audience, number of impressions, pricing structure, total campaign costs, etc.
Mid-Roll	Mid-roll ads appear during video content, typically resulting in high engagement and completion rates.
MRSS (Media RSS)	A specialized feed format utilized by Truvid for the streamlined and automated import and syndication of videos for content owners and publishers. It plays a crucial role in ensuring accurate and standardized content information across different platforms.
Native Advertising	A form of paid media that seamlessly integrates with the content and design of the platform it appears on, aiming to be non-disruptive and to provide a consistent user experience.
OAuth 2.0	An authentication protocol that Truvid has implemented to obtain tokens, ensuring secure and authorized access when interacting with its API.
Online Video Platform (OVP)	A comprehensive suite of tools and services for managing, delivering, and monetizing video content. Truvid functions as an OVP, bridging the gap between content creators and publishers to enhance websites with quality video content and create lucrative ad spaces.
Out-Stream Ads	Out-stream ads play in non-video content like articles or social feeds, starting when in view and pausing when out of view. They often play silently, allowing users to unmute.
Package	A collection of videos created by a content owner and suggested to publishers.
Padding	Padding is the space between a widget's content and its border ensuring the content is not too close to the edges, improving readability and appearance.
Placements	Placements are the locations where advertisers choose to run ads on a website.
Playlist	A list of videos to be played on the widget.
Post-Roll	A video advertisement that plays after the video content has concluded.
Pre-Roll	A video advertisement that is shown before the start of video content.
Programmatic Advertising	An automated, technology-driven method of buying and selling media advertising space in real time, aimed at targeting specific audiences and demographics.
Publisher	A cornerstone of the digital advertising ecosystem that offers digital real estate, such as websites or apps, where advertisements can be displayed. Through platforms like Truvid, publishers can enrich their content with engaging videos and optimize the sale of their ad inventory.
Publisher Accountant	A user role with specialized access to financial records and billing setups specifically within the publisher's platform.
Publisher Content Report	A detailed report available to publishers that analyzes their video content performance. It offers insights into video views, engagement metrics, audience demographics, and device usage patterns, helping publishers tailor content creation and optimize video placement.
Publisher Editor	A user role specifically for publishers, providing access to content management functionalities but without the ability to view financial data or manage users.
Publisher Owner	A user role on the Truvid platform that possesses access to all functionalities within the publisher's platform, including content management, financial oversight, and user permissions.
Refresh Token	A token used to request a new access token once the current one has expired, allowing for continued API authentication without requiring the user to re-enter their full login credentials.
REST API	A simple, web-standard Application Programming Interface that Truvid offers, allowing clients to generate multiple automated systematic interactions (e.g., reporting extraction) and integrate with various programming languages.
Revenue	The total amount of money generated from ad impressions and clicks. It represents the income earned by publishers or content owners through displaying ads on their platforms.
RevShare	A pricing model where a percentage of the revenue generated from content or advertising is shared between participating parties, such as content creators and publishers.
Server Call	A server call occurs each time a Truvid Widget tag is requested during a specific session.
Server Calls CPM (Cost Per Mille)	Is a monetary metric that represents the revenue generated per 1,000 Truvid widget tag requests.
Subdomain	A subdivision of a main domain (e.g., `blog.example.com`) used for organizing a website into distinct sections. Subdomains allow advertisers to target ads to specific website sections and can also have separate ads.txt files for enhanced ad authorization control.
Supply Side Platform (SSP)	A platform that provides publishers with tools to automate the sale of their ad inventory through real-time bidding across various ad exchanges. An SSP, like Truvid, ensures that ad spaces are sold at optimal prices, maximizing revenue potential for publishers.
Third-Party Cookies	Third-party cookies are created by entities other than the visited site, used for tracking and advertising.
Thumbnail	An image or clip from the video to use as the preview thumbnail for your content.
Tipalti	A third-party software integrated by Truvid to simplify and streamline its payment process for partners, offering various payment options such as PayPal, local bank transfers, and wire transfers.
Total Video Imps	The complete count of video ad impressions.
Traffic	Traffic measures visitors to a site, categorized by sources like search, campaigns, or direct visits.
Truvid Report	A comprehensive dashboard for publishers, providing in-depth insights into their performance across various metrics like revenue, ECPM, fill rates, ad viewability, server calls, and environments.
Unique Impressions	The number of distinct users that viewed at least one ad within a specific time period.
Video Ad Player	A video player technology that enables the integration of video content and advertisements into a publisher's website or app.
Video Library	Truvid's library that offers a rich array of high-quality video content from top-tier providers like Reuters and Bloomberg.
Video Media Fill Rate (%)	The rate at which video ad impressions are filled compared to the number of Server Calls.
Viewer Appeal	The likelihood that a viewer will watch and engage with a video.
VTR (%) (View-Through Rate)	The percentage of video ad impressions that are played until completion.
Widget	A versatile tool (also known as a Video Player, Ad Unit player, or Ad Widget) that showcases video content and displays advertisements. It's a segment of HTML or JavaScript code that publishers embed on their web pages to deliver relevant, customizable content.
Youtube Channel	A dedicated page where users or organizations can upload, organize, and manage their videos.
Youtube playlist	A curated collection of videos grouped together based on a theme, topic, or series.